Pricing Strategies for Portrait Photographers
At some point, you decided to take your passion and talent for portrait photography from being a hobby to officially starting a business. Or maybe you have been shooting for a while and have relocated to a different area of the country where you need to reestablish your existing business. You’ve invested in your camera equipment and accessories, computers and software. To make sure your business will be successful and profitable, you’ll need to plan your pricing strategy for your photography services and products.
Research Your Competition
I am a photographer who loves non-standard locations, unique people and sunlight! I specialize in black-and-white photography, but i with no doubts like challenges!Adam Smith
With any business, it is important to know who your competition is and their prices. You can then decide, based on your own level of experience and the services and products you want to offer, how to choose your pricing. You should also consider, based on where you live, the socioeconomics of potential customers in your area. For example, a bigger city, more affluent suburb, or tourist area might have more customers with higher incomes who are accustomed to paying higher prices for photography services as opposed to a rural area where customers’ incomes might be lower and can only afford lower prices.